In fact, the major carriers’ data-capped plans often include 2G once the data limit is reached, so Mint calling this plan “unlimited” when it’s essentially a 35GB plan isn’t exactly fair. However, reducing customers who do surpass this threshold to very slow 2G speeds is a step further than most other carriers take throttling - some reduce speeds only when the network is congested or drop customers to more reasonable speeds closer to 3G.
4 In November 2019, the corporate spin-off of the company from Ultra Mobile was completed 5 and Ryan Reynolds acquired a 20-25 ownership stake in the company. And to be sure, the vast majority of wireless customers use less than 35GB of data per month, so they’d never experience a speed decrease. The company was founded in 2015 as Mint SIM, a subsidiary of Ultra Mobile, by David Glickman, also the founder of Ultra Mobile, and Rizwan Kassim. That is unusual, even in an industry that has rendered the term “unlimited” virtually meaningless, and the ad board sides with AT&T’s argument that it’s slower than a customer would reasonably expect.Ĭarriers and MVNOs have throttled heavy data users more or less since unlimited plans made a comeback. That’s not unusual - most unlimited plans include a cap on high-speed or “premium” data - but Mint actually slows customers down to unreasonably slow 2G speeds after 35GB. and can also be used to connect with a customer service representative for further assistance. The National Advertising Review Board has denied Mint Mobile’s appeal defending its use of the word “unlimited” in its advertising since its unlimited prepaid plan includes a high-speed data cap of 35GB per month. Mint Mobile provides customizable wireless service plans.